REALITY

You can run from it, face it or embrace it.

We choose to embrace the realities of pharmaceutical marketing in today’s reformed healthcare environment. Now more than ever, there is a need to communicate clearly and strategically to your audience. REALITYRx, a Global Healthcare Boutique, is experienced in driving brand growth and market share with unique strategies and high-impact creative. We provide a full range of multichannel marketing, digital solutions, media, and creative services to the pharmaceutical, biotechnology, diagnostic, and medical device industries. We create integrated brand solutions that span the entire healthcare continuum, reaching physicians, nurses, healthcare systems, administrators, insurers, patients, and caregivers.

A Full-Service Healthcare Marketing Agency

 Strategic brand planning
 Brand architecture
 Global process
 Corporate franchise brand development
 Professional healthcare branding
 Multimedia campaigns
 Closed loop marketing programs 
 Mobile; iPad and Microsoft IVA Sales
 Strategic web development
 Conventions and congresses
 Multimedia, video, kiosks, and online promotion
 Peer-to-peer programs
 Sales training
 Certified Apple Developer
 CRM
 Social marketing

REALITY

You can run from it, face it or embrace it.

We choose to embrace the realities of pharmaceutical marketing in today’s reformed healthcare environment. Now more than ever, there is a need to communicate clearly and strategically to your audience. REALITYRx, a Global Healthcare Boutique, is experienced in driving brand growth and market share with unique strategies and high-impact creative. We provide a full range of multichannel marketing, digital solutions, media, and creative services to the pharmaceutical, biotechnology, diagnostic, and medical device industries. We create integrated brand solutions that span the entire healthcare continuum, reaching physicians, nurses, healthcare systems, administrators, insurers, patients, and caregivers.

A Full-Service Healthcare Marketing Agency

Strategic brand planning

Brand architecture

Global process

Corporate franchise brand development

Professional healthcare branding

Multimedia campaigns

Closed loop marketing programs  

   – Mobile; iPad and Microsoft IVA Sales

 

Strategic web development

Conventions and congresses

Multimedia, video, kiosks, and online promotion

Peer-to-peer programs

Sales training

Certified Apple Developer

CRM

Social marketing


RECENT WORK

INNOSPEC Personal Care Global Franchise launches “Inner Beauty”
RepDNA arms your sales force with the latest, highly-interactive, CMS equipped EVA technology
Bracco Diagnostic, Inc. “Franchise Brand building” expertise. Shift from product to customer solutions. 

 Celsion-EGEN CEO Michael Tardugno and the team gather to ring the NASDAQ closing bell

CUSA OR tutorial and branding for C4 Technology
BAXTER Anesthesia franchise creates global campaign to fight generics

NEWS

Varying Definitions of Beauty from England to Japan

What makes someone beautiful? How you answer that question could very well depend upon the culture in which you were raised. Different standards of beauty from culture to culture dictate which types of beauty products will rise in popularity…

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How YouTube is Changing the Pharma Industry

YouTube … It’s the number two search engine after Google with users consuming more than six billion hours of video a month. What does this mean for the Pharma industry? An opportunity … To increase traffic, exposure, visibility, engagement and brand awareness. An... read more

RRx Gets Up Close and Personal

REALITYRx recognizes the role that personal care products play in contributing to overall health and well-being. And INNOSPEC strongly appreciates the agency’s proven ability to develop standout marketing that applies to their customized formulations and product offerings.

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