Reality… You Can Run from It, Face It, or Embrace It
At REALITYRx communication, we choose to embrace the realities of pharmaceutical marketing in today’s changing healthcare environment.
Delivering the Right Dose for Your Brand
For more than fifteen years, REALITYRx has embraced the realities of the ever-changing healthcare industry. We thrive in an environment shaped by healthcare providers’ needs, patient and consumer demands, regulatory requirements, technological advances, and budget constraints. We believe that healthcare agencies need to be scalable and adaptable to a dynamic, modern marketplace.
We are a savvy, experienced, global healthcare agency offering a full range of marketing and advertising services across the pharmaceutical, biotech, diagnostic, and medical device industries. Our unique strategies and high-impact creative are proven to grow brands and drive market share. We provide personalized integrated solutions that span the entire healthcare continuum, reaching physicians, nurses, healthcare systems, administrators, insurers, patients, and caregivers.
REAL WORLD SUCCESS
REAL WORLD SUCCESS
A FULL-SERVICE GLOBAL HEALTHCARE AGENCY
Offering the right dose of strategy, creative, and execution, connecting with target audiences, and delivering measurable ROI.
Blood vs stool. A new colon cancer screening option may increase adherence.
Blood vs stool. A new colon cancer screening option may increase adherence.1,2 With colorectal cancer (also known as colon cancer) on the rise, the disease may soon be detected through a simple blood test.3 Colorectal cancer (CRC) is cancer of the colon and/or...
Her Story Made Drug Advertising History
The real-life inspiration for Mad Men’s copywriter Peggy Olson, advertising legend Mary Wells Lawrence, revolutionized drug advertising with her agency’s unforgettable Alka Seltzer campaign. As founder and CEO of Wells Rich Greene (WRG), and a copywriter herself, her...
Black Physicians Making History
Meet eight Black physicians whose contributions to medicine are helping improve health inequities for all Americans. Valerie Montgomery Rice, MD Since becoming the first woman President and CEO of Morehouse School of Medicine (MSM) in 2014, Valerie Montgomery Rice,...