Catalyst’s Firdapse Pharma Product Launch Plan
Catalyst Pharmaceuticals Positioned for Success
Reality testing: Catalyst, a biopharmaceutical company, needed to prepare an FDA-designated “Breakthrough Therapy” for commercialization. FIRDAPSE (amifampridine) Tablets 10mg, was specifically designed to improve the lives of patients suffering from Lambert-Eaton Myasthenic Syndrome (LEMS) and Congenital Myasthenic Syndrome (CMS), rare neuromuscular diseases. Additionally, Catalyst needed to reposition and increase the visibility of their company, while elevating physicians’ interest in identifying LEMS patients and enrolling them in their FIRDAPSE Expanded Access Program, an ongoing clinical trial that would help demonstrate product efficacy and safety.
Envisioning a new reality: REALITYRx had four clear objectives in mind: to effectively reinvent Catalyst, educate physicians about LEMS, raise awareness of their life-changing product, and prepare the market for the launch of this “Breakthrough Therapy” in 2016.
Inventing the reality: In less than one year, REALITYRx created a new corporate identity that conveyed Catalyst’s far-reaching potential. This included updating their brand—from logo to message platform. This initiative worked in tandem with the implementation of pre-launch FIRDAPSE activities, with market testing and product positioning and continued with a series of ongoing educational materials.
Catalyst Pharmaceuticals Positioned for Success
Reality testing: Catalyst, a biopharmaceutical company, needed to prepare an FDA-designated “Breakthrough Therapy” for commercialization. FIRDAPSE (amifampridine) Tablets 10mg, was specifically designed to improve the lives of patients suffering from Lambert-Eaton Myasthenic Syndrome (LEMS) and Congenital Myasthenic Syndrome (CMS), rare neuromuscular diseases. Additionally, Catalyst needed to reposition and increase the visibility of their company, while elevating physicians’ interest in identifying LEMS patients and enrolling them in their FIRDAPSE Expanded Access Program, an ongoing clinical trial that would help demonstrate product efficacy and safety. Envisioning a new reality: REALITYRx had four clear objectives in mind: to effectively reinvent Catalyst, educate physicians about LEMS, raise awareness of their life-changing product, and prepare the market for the launch of this “Breakthrough Therapy” in 2016. Inventing the reality: In less than one year, REALITYRx created a new corporate identity that conveyed Catalyst’s far-reaching potential. This included updating their brand—from logo to message platform. This initiative worked in tandem with the implementation of pre-launch FIRDAPSE activities, with market testing and product positioning and continued with a series of ongoing educational materials.
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