Brand Experiences Make an Impact

Brand Experiences Make an Impact

Marketers need to engage with prospects. One way we traditionally do this is by creating a unique presence at congresses and conferences. It’s a worthwhile investment in time and money. An opportunity to meet customers face-to-face, build relationships and...
How to make the right choice for your sales team

How to make the right choice for your sales team

The core visual aid (CVA) has been the go-to communication vehicle for sales reps for decades, but the introduction of the tablet and the interactive visual aid (IVA) has challenged the preeminence of the printed CVA. Print might be old school, but that doesn’t...
Varying Definitions of Beauty from England to Japan

Varying Definitions of Beauty from England to Japan

  What makes someone beautiful? How you answer that question could very well depend upon the culture in which you were raised. Different standards of beauty from culture to culture dictate which types of beauty products will rise in popularity, as women – and men...
How YouTube is Changing the Pharma Industry

How YouTube is Changing the Pharma Industry

YouTube … It’s the number two search engine after Google with users consuming more than six billion hours of video a month. What does this mean for the Pharma industry? An opportunity … To increase traffic, exposure, visibility, engagement and brand awareness. An...