Integra’s CUSA Clarity the Clear Pick for Power, Precision & Performance

Reality testing: CUSA Excel from Integra was a long-time standard in the neurosurgical market that was facing new competition. The company recognized it was time to design the new CUSA Clarity, the next generation in ultrasonic tissue ablation. REALITYRx found that neurosurgeons had niched CUSA as a tool for limited, finer tissue removal. The challenge for Integra and REALITYRx was to launch the new CUSA Clarity as a tool with power, precision, and performance advantages that set it apart from both its forerunner and the competition.

Inventing the reality: To move the perception of CUSA  from limited strength to broad effectiveness, REALITYRx created the concept of the tough, fibrous Beast that is no match for CUSA Clarity’s enhanced performance and ability to optimize quick, safe debulking of fibrous tissue.

Envisioning a new reality: REALITYRx’s unique, attention-getting concept centers on a raging bear symbolizing a fibrous tumor rising out of the brain before the surgeon vanquishes it. With a strong, visceral appeal, the visual illustrates that these tumors are tough, but not too tough for the CUSA Clarity. REALITYRx designed the launch materials to portray the brand’s enhanced performance, missing no opportunity to reinforce the brand value and core messages.

 


CUSA Clarity Brochure

This high-impact brochure conveys how the next generation CUSA Clarity delivers enhanced performance to help neurosurgeons optimize quick and safe debulking of fibrous tissue.

CUSA Clarity Tough Tissue Technology App

The dynamic app is designed to help reps inspire HCPs to trade up to CUSA Clarity. Its iPad-friendly video delivers animated vignettes that bring Tough Tissue Technology’s advantages to life.

CUSA Clarity AANS Exhibit Booth

REALITYRx’s uniquely startling, attention-grabbing, red, beast of a bear concept was a hit. The beastly bear image roared from atop exhibit booth’s centerpiece and echoed in a bear skin rug while reps wearing red bear hats used the concept to explain CUSA Clarity surgical performance.


CUSA Clarity In-service Video

With cinema-quality production values and life-like 3D animations, the video walks the viewer through the system’s simple setup, enabling the neurosurgical support team to quickly feel confident about using CUSA Clarity.

CUSA Clarity Launch Video

This ultra-clean video, created with photorealistic 3D product renderings, introduces CUSA Clarity and the Tough Tissue Technology components that help neurosurgeons and their support staff “Debulk the Beast” that is fibrous tissue.




Integra’s CUSA Clarity the Clear Pick for Power, Precision & Performance

Reality testing: CUSA Excel was a long time standard in the neurosurgical market that faced some newer competition. CUSA recognized the evolution needed to build the new CUSA Clarity, the next generation in ultrasonic tissue ablation. REALITYRx found that neurosurgeons had niched CUSA to more limited, finer tissue removal. With the launch, The challenge for Integra and REALITYRx was to play up CUSA Clarity’s power, precision, and performance advantages in order to set it apart from its forerunner and from the competition.

Inventing the reality: To move the perception of CUSA  from limited strength to highly effective, REALITYRx created the concept of the tough fibrous Beast that is no match for CUSA Clarity’s enhanced performance and ability to optimize quick and safe debulking of fibrous tissue.

Envisioning a new reality: With strong, visceral appeal, REALITYRx’s unique, attention-getting concept involves a bear that symbolizes a fibrous tumor rising out of the brain before the surgeon vanquishes it. The concept effectively demonstrates that no tissue is too tough for the power of CUSA Clarity to handle. REALITYRx designed the launch materials to reflect the brand’s enhanced performance and its simplicity, missing no opportunity to reinforce the brand value and core messages.


CUSA Clarity Brochure

This high-impact brochure conveys how the next generation CUSA Clarity delivers enhanced performance to help neurosurgeons optimize quick and safe debulking of fibrous tissue.

CUSA Clarity Tough Tissue Technology App

The dynamic app is designed to help reps inspire HCPs to trade up to CUSA Clarity. Its iPad-friendly video delivers animated vignettes that bring Tough Tissue Technology’s advantages to life.

CUSA Clarity AANS Exhibit Booth

REALITYRx’s uniquely startling, attention-grabbing, red, beast of a bear concept was a hit. The beastly bear image roared from atop exhibit booth’s centerpiece and echoed in a bear skin rug while reps wearing red bear hats used the concept to explain CUSA Clarity surgical performance.

CUSA Clarity In-service Video

Graced with cinema-quality, life-like 3D animations, the high-end video walks the viewer through the system’s simple setup, enabling the neurosurgical support team to quickly become confident

CUSA Clarity Launch Video

This ultra-clean video, created with photorealistic 3D product renderings, introduces CUSA Clarity and the Tough Tissue Technology components that help neurosurgeons and their support staff Debulk the Beast that is fibrous tissue


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