episil Bioadhesive Breakthrough
Reality testing: In an unsatisfied marketplace, where there was a significant unmet need for the adequate relief of oral mucositis pain, episil filled in the gaping hole with a real solution for patients that addressed all of the shortfalls of other therapies, including rapid, lasting, portable, and simple relief.
Envisioning a new reality: REALITYRx redefined relief of oral mucositis with an attention-grabbing campaign that dispels the concept of patients not being able to enjoy eating, drinking, and everyday life when symptoms strike.
Inventing the reality: By creating the “Hungry for Relief” campaign, REALITYRx combined powerful and emotional words with eye-stopping graphics to reverse the mindset that there was virtually nothing that could successfully address oral mucositis pain.
Patient Caregiver Brochure
A content-rich brochure that answered the most important questions on patients and caregivers minds, facilitating trust and a greater understanding about this condition and how to prevent it from interfering with daily life.
Patient Starter Kit
A comprehensive and inspiring kit developed for patients, containing multiple resources to assist with product compliance and lifestyle
episil Website
A breakthrough brand website simplifies the search for information about episil and how to easily access treatment at a cost savings, empowering healthcare providers and patients
MOA Video
A video that simultaneously addresses the questions of both patients and healthcare providers in an inviting, relatable style
episil Bioadhesive Breakthrough
Reality testing: In an unsatisfied marketplace, where there was a significant unmet need for the adequate relief of oral mucositis pain, episil filled in the gaping hole with a real solution for patients that addressed all of the shortfalls of other therapies, including rapid, lasting, portable, and simple relief.
Envisioning a new reality: REALITYRx redefined relief of oral mucositis with an attention-grabbing campaign that dispels the concept of patients not being able to enjoy eating, drinking, and everyday life when symptoms strike.
Inventing the reality: By creating the “Hungry for Relief” campaign, REALITYRx combined powerful and emotional words with eye-stopping graphics to reverse the mindset that there was virtually nothing that could successfully address oral mucositis pain.
Patient Caregiver Brochure
A content-rich brochure that answered the most important questions on patients and caregivers minds, facilitating trust and a greater understanding about this condition and how to prevent it from interfering with daily life.
Patient Starter Kit
A comprehensive and inspiring kit developed for patients, containing multiple resources to assist with product compliance and lifestyle
episil Website
A breakthrough brand website simplifies the search for information about episil and how to easily access treatment at a cost savings, empowering healthcare providers and patients
MOA Video
A video that simultaneously addresses the questions of both patients and healthcare providers in an inviting, relatable style