Personal Care Marketing

INNOSPEC Personal Care. Fresh Take on Inner Beauty

Reality testing: A performance chemical company with a division dedicated to “Personal Care” product formulations found itself needing a fresh, relevant look that represented their true commitment to their high profile clientele. The old campaign simply did not resonate with elegant higher-end customers such as Revlon and Bausch and Lomb.

Envisioning a new reality: INNOSPEC selected REALITYRx from a group of four competing agencies to rebrand and reposition their Personal Care Franchise in a way that uniquely connects and communicates to their customers the knowledge and understanding they have for their business. The agency decided to put an exciting new face on the company’s “Personal Care” franchise.

Inventing the reality: The resulting “Inner Beauty” campaign is that new face. It clearly stands out and distinguishes INNOSPEC from other companies in the field and is now the launch point for all future communications. Over the next few months, INNOSPEC’s “Inner Beauty” campaign will continue to expand its global reach from Tokyo to New York and evolve and revolutionize the company’s approach to personal care, worldwide. Initiating this launch is a totally new branded exhibit in Barcelona, Spain in April showcasing INNOSPEC’s new branded look and message. This will include a comprehensive advertisement media spend in print and digital platforms, a completely new product guide, and formulation brochure. Look for more in the “Personal Care” space from INNOSPEC as this spectacular new campaign gains traction and recognition.


Inner Beauty Rationale

Rebrand and reposition INNOSPEC’S “Personal Care” Franchise in a way that uniquely communicates to their customers an understanding of their business

Campaign Roll-out

The new INNOSPEC campaign was introduced through multiple media channels

Capturing Inner Beauty

REALITYRx chose a top fashion photographer, Akos, to bring the “Inner Beauty” campaign to fruition


Barcelona Exhibit Launch

INNOSPEC revealed their eye-catching campaign at in-cosmetics 2015, in Barcelona, the global personal care trade show event of the year




INNOSPEC Personal Care. Fresh Take on Inner Beauty

Reality testing: A performance chemical company with a division dedicated to “Personal Care” product formulations found itself needing a fresh, relevant look that represented their true commitment to their high profile clientele. The old campaign simply did not resonate with elegant higher-end customers such as Revlon and Bausch and Lomb.

Envisioning a new reality: INNOSPEC selected REALITYRx from a group of four competing agencies to rebrand and reposition their Personal Care Franchise in a way that uniquely connects and communicates to their customers the knowledge and understanding they have for their business. The agency decided to put an exciting new face on the company’s “Personal Care” Franchise.

Inventing the reality: The resulting “Inner Beauty” campaign is that new face. It clearly stands out and distinguishes INNOSPEC from other companies in the field and is now the launch point for all future communications. Over the next few months, INNOSPEC’s “Inner Beauty” campaign will continue to expand its global reach from Tokyo to New York and evolve and revolutionize the company’s approach to personal care, worldwide. Initiating this launch is a totally new branded exhibit in Barcelona, Spain in April showcasing INNOSPEC’s new branded look and message. This will include a comprehensive advertisement media spend in print and digital platforms, a completely new product guide, and formulation brochure. Look for more in the “Personal Care” space from INNOSPEC as this spectacular new campaign gains traction and recognition.


Inner Beauty Rationale

Rebrand and reposition INNOSPEC’S “Personal Care” Franchise in a way that uniquely communicates to their customers an understanding of their business

Campaign Roll-out

The new INNOSPEC campaign was introduced through multiple media channels

Capturing Inner Beauty

REALITYRx chose a top fashion photographer, Akos, to bring the “Inner Beauty” campaign to fruition


Barcelona Exhibit Launch

INNOSPEC revealed their eye-catching campaign at in-cosmetics 2015, in Barcelona, the global personal care trade show event of the year

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