Reality… You Can Run from It, Face It, or Embrace It
At REALITYRx communication, we choose to embrace the realities of pharmaceutical marketing in today’s changing healthcare environment.
Delivering the Right Dose for Your Brand
For more than fifteen years, REALITYRx has embraced the realities of the ever-changing healthcare industry. We thrive in an environment shaped by healthcare providers’ needs, patient and consumer demands, regulatory requirements, technological advances, and budget constraints. We believe that healthcare agencies need to be scalable and adaptable to a dynamic, modern marketplace.
We are a savvy, experienced, global healthcare agency offering a full range of marketing and advertising services across the pharmaceutical, biotech, diagnostic, and medical device industries. Our unique strategies and high-impact creative are proven to grow brands and drive market share. We provide personalized integrated solutions that span the entire healthcare continuum, reaching physicians, nurses, healthcare systems, administrators, insurers, patients, and caregivers.
REAL WORLD SUCCESS
REAL WORLD SUCCESS
A FULL-SERVICE GLOBAL HEALTHCARE AGENCY
Offering the right dose of strategy, creative, and execution, connecting with target audiences, and delivering measurable ROI.
Infuse Your Brand with Personality
Creating a brand character is a time-tested way to connect customers with brands. Who can forget the Pillsbury DoughboyTM, Mr. Clean ® , or the Michelin Man? When done right, brand characters reinforce the features, benefits, and personality of a brand. What do Brand...
Who Profits From Patient Advocacy Groups?
Patient Advocacy Groups (PAGs) work on behalf of patients but have limited resources. Pharma companies want to understand and better meet patient needs. The relationship between PAGs and their pharma sponsors has traditionally been at arm’s length. Now more than ever,...
The Elephant in the Room
The Sheldrick Wildlife Trust Orphans Project began 45 years ago when Daphne Sheldrick began caring for an orphaned elephant in a bedroom converted into a stable. At the time, there was no instruction manual on how to raise a baby elephant. But Daphne was determined to...