Reality… You Can Run from It, Face It, or Embrace It

At REALITYRx communication, we choose to embrace the realities of pharmaceutical marketing in today’s changing healthcare environment.

 

Delivering the Right Dose for Your Brand

For more than fifteen years, REALITYRx has embraced the realities of the ever-changing healthcare industry. We thrive in an environment shaped by healthcare providers’ needs, patient and consumer demands, regulatory requirements, technological advances, and budget constraints. We believe that healthcare agencies need to be scalable and adaptable to a dynamic, modern marketplace.

We are a savvy, experienced, global healthcare agency offering a full range of marketing and advertising services across the pharmaceutical, biotech, diagnostic, and medical device industries. Our unique strategies and high-impact creative are proven to grow brands and drive market share. We provide personalized integrated solutions that span the entire healthcare continuum, reaching physicians, nurses, healthcare systems, administrators, insurers, patients, and caregivers.

REAL WORLD SUCCESS

TAKING ON EPIPEN®

Delivering a 600% jump in market share

UNLEASHING A BRAND

Capturing a leadership role in neurosurgery

A CHEMICAL REACTION

Attracting high-end customers

REDEFINING BRACCO

Creating a cohesive branding approach

“Success always drives long-term relationships. That’s what makes RRx our go-to shop. They get it. They fit like a glove and their work keeps giving us the competitive advantage.” 

 

—Thomas Harrison
Marketing Director
Boehringer Labs

“Reality is that which, when you stop believing in it, doesn’t go away.”

— Philip K. Dick

“You can design and create, and build the most wonderful place in the world. But it takes people to make the dream a reality.”

— Walt Disney

REAL WORLD SUCCESS

TAKING ON EPIPEN®

Delivering a 600% jump in market share

UNLEASHING A BRAND

Capturing a leadership role in neurosurgery

A CHEMICAL REACTION

Attracting high-end customers

REDEFINING BRACCO

Creating a cohesive branding approach

A FULL-SERVICE GLOBAL HEALTHCARE AGENCY

Offering the right dose of strategy, creative, and execution, connecting with target audiences, and delivering measurable ROI.

Strategic Substance

Creative Style 

Stunning Solutions

“At Bracco, our business model is built around highly productive partnerships that drive our growth year after year. One of our valued partners is REALITYRx, Bracco’s marketing agency of record. REALITYRx has knowledge and insight into our business challenges and collaborates with our internal teams to create unique marketing solutions across our entire portfolio of products.”

— Cosimo DePinto
Senior Vice President of Sales and Marketing
Bracco Diagnostics, Inc.

“If you don’t know where you’re going, any path will do.”

— Russell Bishop

“Reality is that which, when you stop believing in it, doesn’t go away.”

— Philip K. Dick

“If you don’t know where you’re going, any path will do.”

— Russell Bishop

“Reality is that which, when you stop believing in it, doesn’t go away.”

— Philip K. Dick

“You can design and create, and build the most wonderful place in the world. But it takes people to make the dream a reality.”

— Walt Disney

Infuse Your Brand with Personality

Creating a brand character is a time-tested way to connect customers with brands. Who can forget the Pillsbury DoughboyTM, Mr. Clean ® , or the Michelin Man? When done right, brand characters reinforce the features, benefits, and personality of a brand. What do Brand...

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Who Profits From Patient Advocacy Groups?

Patient Advocacy Groups (PAGs) work on behalf of patients but have limited resources. Pharma companies want to understand and better meet patient needs. The relationship between PAGs and their pharma sponsors has traditionally been at arm’s length. Now more than ever,...

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The Elephant in the Room

The Sheldrick Wildlife Trust Orphans Project began 45 years ago when Daphne Sheldrick began caring for an orphaned elephant in a bedroom converted into a stable. At the time, there was no instruction manual on how to raise a baby elephant. But Daphne was determined to...

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CONNECT WITH US

Give us a call or email. We'd love to chat with you about bringing your dreams to REALITYRx.

28 World's Fair Drive
Somerset, NJ 08873

P: 732-507-7444