WinRho SDF
Reality testing:
Cangene Corporation was relaunching their ITP treatment, which had recently received a boxed warning, after reacquiring the distribution rights.
Envisioning a new reality:
Leverage 15+ year record of experience.
Inventing the reality:
Operating within tight regulatory constraints, we developed a campaign that compellingly conveyed the brand's heritage and efficacy with simple graphics and a concise, memorable headline.
Master Visual Aid
Comprehensive resource, containing extensive information on labeling change, MOA, efficacy and safety, for detailing physicians
Pediatric Leave-Behind
Brief reminder, containing a summary of efficacy and safety information, to leave with physicians
NDC Announcement Mailer
Postcard providing new NDC numbers while reinforcing campaign
Website
Phase I of a website providing educational and product information for preofessionals and patients
WinRho App
Interactive application of WinRho master visual aid and collateral materials for the iPad(R)