Healthcare Web & Application Development

WinRho SDF Wins Fans in Face of Black Box

Reality testing: Cangene Corporation was relaunching their ITP treatment, which had recently received a boxed warning, after reacquiring the distribution rights.

Envisioning a new reality: Leverage 15+ year record of experience.

Inventing the reality: Operating within tight regulatory constraints, we developed a campaign that compellingly conveyed the brand’s heritage and efficacy with simple graphics and a concise, memorable headline.


Master Visual Aid

Comprehensive resource, containing extensive information on labeling change, MOA, efficacy, and safety, for detailing physicians

Pediatric Leave-Behind

Brief reminder, containing a summary of efficacy and safety information, to leave with physicians

NDC Announcement Mailer

Postcard providing new NDC numbers while reinforcing campaign


Website

Phase I of a website providing educational and product information for professionals and patients

WinRho App

Interactive application of WinRho master visual aid and collateral materials for the iPad




WinRho SDF Wins Fans in Face of Black Box

Reality testing: Cangene Corporation was relaunching their ITP treatment, which had recently received a boxed warning, after reacquiring the distribution rights.

Envisioning a new reality: Leverage 15+ year record of experience.

Inventing the reality: Operating within tight regulatory constraints, we developed a campaign that compellingly conveyed the brand’s heritage and efficacy with simple graphics and a concise, memorable headline.


Master Visual Aid

Comprehensive resource, containing extensive information on labeling change, MOA, efficacy, and safety, for detailing physicians

Pediatric Leave-Behind

Brief reminder, containing a summary of efficacy and safety information, to leave with physicians

NDC Announcement Mailer

Postcard providing new NDC numbers while reinforcing campaign


Website

Phase I of a website providing educational and product information for professionals and patients

WinRho App

Interactive application of WinRho master visual aid and collateral materials for the iPad

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