Cohesive Branding For Bracco Diagnostics

Cohesive Branding and Customer-Centric Focus

Reality testing: In an increasingly commoditized market, Bracco Diagnostics was looking to develop a cohesive image that was representative of all of their portfolios and service offerings. Customers were unaware of the company’s full spectrum of products and services.

Envisioning a new reality: Develop a cohesive branding approach to standardize the corporate image, unify diverse offerings, and clarify the benefit for a variety of audiences.

Inventing the reality: The “Solutions” campaign was introduced at the major U.S. radiological meeting, RSNA. The centerpiece was an information-rich touch screen surrounded by clean, cohesive exhibit panels. Central branding elements of the campaign have been incorporated into product promotion.


Brochure

Visual aid introduced corporate promotional campaign and integrated all of BRACCO’s offerings under the “Solutions” umbrella

Icons

Consistent graphic elements appearing on all promotional materials to align products with the various radiologic suites

Exhibit

RSNA booth featured cohesive, streamlined panels that communicated one key take-away message for each product


Touch Screen

Centerpiece of RSNA convention utilized cutting-edge gesture-sensitive technology and a floating flat screen to provide in-depth clinical information

Video

Looping video that kicked off the “Solutions” campaign and drew booth traffic at RSNA convention




Cohesive Branding and Customer-Centric Focus

Reality testing: In an increasingly commoditized market, Bracco Diagnostics was looking to develop a cohesive image that was representative of all of their portfolios and service offerings. Customers were unaware of the company’s full spectrum of products and services.

Envisioning a new reality: Develop a cohesive branding approach to standardize the corporate image, unify diverse offerings, and clarify the benefit for a variety of audiences.

Inventing the reality: The “Solutions” campaign was introduced at the major U.S. radiological meeting, RSNA. The centerpiece was an information-rich touch screen surrounded by clean, cohesive exhibit panels. Central branding elements of the campaign have been incorporated into product promotion.


Brochure

Visual aid introduced corporate promotional campaign and integrated all of BRACCO’s offerings under the “Solutions” umbrella

Icons

Consistent graphic elements appearing on all promotional materials to align products with the various radiologic suites

Exhibit

RSNA booth featured cohesive, streamlined panels that communicated one key take-away message for each product


Touch Screen

Centerpiece of RSNA convention utilized cutting-edge gesture-sensitive technology and a floating flat screen to provide in-depth clinical information

Video

Looping video that kicked off the “Solutions” campaign and drew booth traffic at RSNA convention

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