Bracco Contrast Media

Expandable, Multi-Brand Platform Elevates Bracco

Reality testing: Bracco Diagnostics Inc., a world leader in contrast imaging, has continued to evolve its portfolio, becoming a one-stop, full-service supplier of contrast media, injectors, and software solutions. With the expansion of their product offerings and client base, the need for a more organized, comprehensive sales approach became paramount.

Envisioning a new reality: Design an advanced, highly interactive EVA (Electronic Visual Aid) to unify the company’s expansive portfolio and modernize their sales force presentations, keeping Bracco Diagnostics at the forefront of imaging technology.

Inventing the reality: The comprehensive iPAD app houses all BDI brands in one responsive, highly intuitive resource. Interactive brochures, MOA and testimonial videos, clinical support papers, and other sales materials are all incorporated into a single platform, enabling reps to quickly customize presentations based on their audience. Backed with a CMS (content management system) along with full analytics, it is easy for reps and brand managers to track usage and assess features for effectiveness. As the company brings more brands online, this expandable, multi-brand platform can be easily updated to accommodate new product lines and information. This expertly designed EVA does more than showcase the company’s product offerings; it engages potential clients, builds sales best practices, and elevates Bracco’s overall community perception as a leader in imaging diagnostics.

Complete, Intuitive Resource

Interactive brochures, MOA and testimonial videos, clinical support papers, and other sales materials—all incorporated into a single comprehensive platform

Expandable, Multi-Brand Platform Elevates Bracco

Reality testing: Bracco Diagnostics Inc., a world leader in contrast imaging, has continued to evolve its portfolio, becoming a one-stop, full-service supplier of contrast media, injectors, and software solutions. With the expansion of their product offerings and client base, the need for a more organized, comprehensive sales approach became paramount.

Envisioning a new reality: Design an advanced, highly interactive EVA (Electronic Visual Aid) to unify the company’s expansive portfolio and modernize their sales force presentations, keeping Bracco Diagnostics at the forefront of imaging technology.

Inventing the reality: The comprehensive iPAD app houses all BDI brands in one responsive, highly intuitive resource. Interactive brochures, MOA and testimonial videos, clinical support papers, and other sales materials are all incorporated into a single platform, enabling reps to quickly customize presentations based on their audience. Backed with a CMS (content management system) along with full analytics, it is easy for reps and brand managers to track usage and assess features for effectiveness. As the company brings more brands online, this expandable, multi-brand platform can be easily updated to accommodate new product lines and information. This expertly designed EVA does more than showcase the company’s product offerings; it engages potential clients, builds sales best practices, and elevates Bracco’s overall community perception as a leader in imaging diagnostics.

Complete, Intuitive Resource

Interactive brochures, MOA and testimonial videos, clinical support papers, and other sales materials—all incorporated into a single comprehensive platform

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