Healthcare Marketing News

Heartbreak The Unbelievable Reality of Loss

This Valentine’s Day as you look to buy a thoughtful gift such as a giant heart-shaped box of chocolates or bouquet of flowers, try remembering your first love. Remember the simplicity of it—the awkward flirting, the first time you held hands, your first...

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Integra® LifeSciences Transforms Wound Care

Integra LifeSciences, a world leader in medical technology, is dedicated to limiting uncertainty for surgeons so they can concentrate on providing the best patient care. Integra has long been known in surgical settings for their wound care products, and more recently...

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Bracco Diagnostics: The Main Event at RSNA

A Shared Vision Becomes Reality Bracco Diagnostics, Inc., in collaboration with REALITYRx, stole the show at the 2018 Radiology Society of North America (RSNA) annual meeting in Chicago. Bracco's booth was situated in a prime location and drew crowds of attendees from...

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The New REALITY for Generic Drug Companies

When is a generic drug company not a generic company? When they choose to focus on: Reputation Building High Ethical Standards Innovative Solutions Reputation: What's in a name? Generic drugs are an essential part of our healthcare system: if you've filled a...

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Engage Your Patients With Meaningful Communication

Patient education is a fundamental part of medical care. Ensuring patients learn, understand, and remember the steps of their treatment is extremely important. It can be the difference between a successful outcome, treatment failure, or possible life-threating issues....

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Brand Experiences Make an Impact

Marketers need to engage with prospects. One way we traditionally do this is by creating a unique presence at congresses and conferences. It's a worthwhile investment in time and money. An opportunity to meet customers face-to-face, build relationships and create...

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How to make the right choice for your sales team

The core visual aid (CVA) has been the go-to communication vehicle for sales reps for decades, but the introduction of the tablet and the interactive visual aid (IVA) has challenged the preeminence of the printed CVA. Print might be old school, but that doesn't mean...

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Varying Definitions of Beauty from England to Japan

What makes someone beautiful? How you answer that question could very well depend upon the culture in which you were raised. Different standards of beauty from culture to culture dictate which types of beauty products will rise in popularity…

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RRx Gets Up Close and Personal

REALITYRx recognizes the role that personal care products play in contributing to overall health and well-being. And INNOSPEC strongly appreciates the agency’s proven ability to develop standout marketing that applies to their customized formulations and product offerings.

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Content Marketing: Kick-start the Conversation

If you’re interested in advertising your business, product, or brand online (and lets face it—if you’re not, you should be) an inherent drive to stay relevant will put you face to face with an important term the experts labeled “content marketing.”

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Tapping Patient App Potential

Ever-evolving technology has also made health and wellness information more accessible, enabling patients to take a more active role in their own healthcare.

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Branding in the Digital Age

We’re just as excited as you are to discuss new, rich media delivery, but first creating the best message is essential to sound strategy development.

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