NEXO^® Software Shows Its Character in Advanced Information Management

Reality testing: CT and MR imaging professionals are skilled at producing clear diagnostic insight but managing the flow of information has typically been the harder task. Accessing patients’ past records, managing protocols, multiple injectors and tracking key performance indicators create significant challenges. Bracco Diagnostics, Inc. decided to change this reality and streamline the contrast imaging process with NEXO.

Envisioning a new reality: Market NEXO as an invaluable tool for managing the entire imaging process by demonstrating its superior patient and contrast management decision support. Become the product that the target audience turns to for supporting decision-making in the CT and MR imaging suites. Convert the audience into users who help sell the product to others, keeping it relevant by offering a great user experience that streamlines workflow and increases efficiencies.

Inventing the reality: Disrupt the market by launching NEXO at the RSNA conference with the help of a friendly and futuristic animated brand character also named NEXO. Little NEXO became the star of a striking 3D video that introduced Bracco’s software system to RSNA and the world—taking the audience through a fantastic journey to the inner workings of the software system and highlighting its advantages and ease of use. The result: overwhelming response from over 500 RSNA attendees requesting additional information and follow-up. Talk about making a lasting impression!

Launch Brochure

The NEXO brochure communicated the benefits of the software, conveying Patient Past Records, Protocol Management, Key Performance Indicators, and Multi-injector Control.

NEXO is a registered trademark of Bracco Injeneering S.A.

NEXO^® Software Shows Its Character in Advanced Information Management

Reality testing: CT and MR imaging professionals are skilled at producing clear diagnostic insight but managing the flow of information has typically been the harder task. Accessing patients’ past records, managing protocols, multiple injectors and tracking key performance indicators create significant challenges. Bracco Diagnostics, Inc. decided to change this reality and streamline the contrast imaging process with NEXO.

Envisioning a new reality: Market NEXO as an invaluable tool for managing the entire imaging process by demonstrating its superior patient and contrast management decision support. Become the product that the target audience turns to for supporting decision-making in the CT and MR imaging suites. Convert the audience into users who help sell the product to others, keeping it relevant by offering a great user experience that streamlines workflow and increases efficiencies. 

Inventing the reality: Disrupt the market by launching NEXO at the RSNA conference with the help of a friendly and futuristic animated brand character also named NEXO. Little NEXO became the star of a striking 3D video that introduced Bracco’s software system to RSNA and the world—taking the audience through a fantastic journey to the inner workings of the software system and highlighting its advantages and ease of use. The result: overwhelming response from over 500 RSNA attendees requesting additional information and follow-up. Talk about making a lasting impression!

Launch Brochure

The NEXO brochure communicated the benefits of the software, conveying Patient Past Records, Protocol Management, Key Performance Indicators, and Multi-injector Control.

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