Pharmaceutical Marketing

Sancuso Transforms CINV Treatment

Reality testing: ProStrakan, part of the Kyowa Hakko Kirin Group, is a patient-centric pharmaceutical company that’s dedicated to changing patients’ lives by providing essential, life-altering medications to the healthcare community. ProStrakan wanted to raise awareness of their innovative product, Sancuso (Granisetron Transdermal System), which effectively prevents chemotherapy-induced nausea and vomiting (CINV) for up to 5 days with just one transdermal patch.

Envisioning a new reality: With enhanced patient care as a core priority, REALITYRx worked with ProStrakan to communicate the unique benefits of Sancuso as an alternative to other treatments for the appropriate patient types. Working closely with highly-respected oncologist Allyson Ocean from a prestigious medical center in NYC, REALITYRx created an authored video to clearly and concisely convey the need to overcome CINV with Sancuso,  In addition, a nurse oncologist, who is also a breast cancer survivor, provided heartfelt testimony for Sancuso and advocated for the need to proactively provide the product to patients who could greatly benefit from a prescription.

Inventing the reality: Engaging videos were developed and are now housed on a newly designed, easy to navigate Sancuso app that enables sales representatives to share these respected medical professionals perspectives at any time. By leveraging the healthcare communities’ preference for Sancuso for specific patient types, REALITYRx is successfully communicating the impact and important insights that can be pivotal to patients continuing with their chemotherapy regimen and ability to go on with their daily lives.


Sancuso Full Video

A comprehensive video captures several important perspectives in the treatment of CINV with Sancuso

Oncology Nurse Video

Nurse Necci is featured in one segment of the video, advocating for greater awareness of CINV and the benefits of Sancoso

Dr. Ocean Video

This powerful video elevates the understanding of treatment with Sancuso through Dr. Ocean’s knowledge and experiences with CINV




Sancuso Transforms CINV Treatment

Reality testing: ProStrakan, part of the Kyowa Hakko Kirin Group, is a patient-centric pharmaceutical company that’s dedicated to changing patients’ lives by providing essential, life-altering medications to the healthcare community. ProStrakan wanted to raise awareness of their innovative product, Sancuso (Granisetron Transdermal System), which effectively prevents chemotherapy-induced nausea and vomiting (CINV) for up to 5 days with just one transdermal patch.

Envisioning a new reality: With enhanced patient care as a core priority, REALITYRx worked with ProStrakan to communicate the unique benefits of Sancuso as an alternative to other treatments for the appropriate patient types. Working closely with highly-respected oncologist Allyson Ocean from a prestigious medical center in NYC, REALITYRx created an authored video to clearly and concisely convey the need to overcome CINV with Sancuso,  In addition, a nurse oncologist, who is also a breast cancer survivor, provided heartfelt testimony for Sancuso and advocated for the need to proactively provide the product to patients who could greatly benefit from a prescription.

Inventing the reality: Engaging videos were developed and are now housed on a newly designed, easy to navigate Sancuso app that enables sales representatives to share these respected medical professionals perspectives at any time. By leveraging the healthcare communities’ preference for Sancuso for specific patient types, REALITYRx is successfully communicating the impact and important insights that can be pivotal to patients continuing with their chemotherapy regimen and ability to go on with their daily lives.


Sancuso Full Video

A comprehensive video captures several important perspectives in the treatment of CINV with Sancuso

Oncology Nurse Video

Nurse Necci is featured in one segment of the video, advocating for greater awareness of CINV and the benefits of Sancoso

Dr. Ocean Video

This powerful video elevates the understanding of treatment with Sancuso through Dr. Ocean’s knowledge and experiences with CINV

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