Healthcare Web and Application Development

WinRho® SDF Wins Fans in Face of Black Box

 

Reality testing: Cangene Corporation was relaunching their ITP treatment, which had recently received a boxed warning, after reacquiring the distribution rights.

Envisioning a new reality: Leverage 15+ year record of experience.

Inventing the reality: Operating within tight regulatory constraints, we developed a campaign that compellingly conveyed the brand’s heritage and efficacy with simple graphics and a concise, memorable headline.

Master Visual Aid

Comprehensive resource, containing extensive information on labeling change, MOA, efficacy, and safety, for detailing physicians.

Pediatric Leave-Behind

Brief reminder, containing a summary of efficacy and safety information, to leave with physicians.

NDC Announcement Mailer

Postcard providing new NDC numbers while reinforcing campaign.

Website

Phase I of a website providing educational and product information for professionals and patients.

WinRho App

Interactive application of WinRho master visual aid and collateral materials for the iPad®, housed on REALITYRx‘s proprietary repDNA® platform.

iPad is a registered trademark of Apple Inc. WinRho is a registered trademark of Saol in the United States and/or other countries.
repDNA is a registered trademark of REALITYRx communication, L.L.C.

WinRho SDF Wins Fans in Face of Black Box

Reality testing: Cangene Corporation was relaunching their ITP treatment, which had recently received a boxed warning, after reacquiring the distribution rights.

Envisioning a new reality: Leverage 15+ year record of experience.

Inventing the reality: Operating within tight regulatory constraints, we developed a campaign that compellingly conveyed the brand’s heritage and efficacy with simple graphics and a concise, memorable headline.

Master Visual Aid

Comprehensive resource, containing extensive information on labeling change, MOA, efficacy, and safety, for detailing physicians

Pediatric Leave-Behind

Brief reminder, containing a summary of efficacy and safety information, to leave with physicians

NDC Announcement Mailer

Postcard providing new NDC numbers while reinforcing campaign

Website

Phase I of a website providing educational and product information for professionals and patients

WinRho App

Interactive application of WinRho master visual aid and collateral materials for the iPad

iPad is a registered trademark of Apple Inc. WinRho is a registered trademark of Saol in the United States and/or other countries.

WinRho SDF

Pediatric leave-behind educates families on rare disease

GENZYME

Pompe awareness campaign expands physician understanding of rare disease

Episil

Bioadhesive breakthrough redefined relief of oral mucositis

Sancuso

KOLs articulate the effective prevention of CINV with Sancuso