The New REALITY for Generic Drug Companies

The New REALITY for Generic Drug Companies

When is a generic drug company not a generic company? When they choose to focus on: Reputation Building High Ethical Standards Innovative Solutions Reputation: What’s in a name? Generic drugs are an essential part of our healthcare system: if you’ve filled...
Engage Your Patients With Meaningful Communication

Engage Your Patients With Meaningful Communication

Patient education is a fundamental part of medical care. Ensuring patients learn, understand, and remember the steps of their treatment is extremely important. It can be the difference between a successful outcome, treatment failure, or possible life-threating issues....
Brand Experiences Make an Impact

Brand Experiences Make an Impact

Marketers need to engage with prospects. One way we traditionally do this is by creating a unique presence at congresses and conferences. It’s a worthwhile investment in time and money. An opportunity to meet customers face-to-face, build relationships and...
How to make the right choice for your sales team

How to make the right choice for your sales team

The core visual aid (CVA) has been the go-to communication vehicle for sales reps for decades, but the introduction of the tablet and the interactive visual aid (IVA) has challenged the preeminence of the printed CVA. Print might be old school, but that doesn’t...