Reality… You Can Run from It, Face It, or Embrace It

At REALITYRx communication, we choose to embrace the realities of pharmaceutical marketing in today’s changing healthcare environment.

 

Delivering the Right Dose for Your Brand

For more than fifteen years, REALITYRx has embraced the realities of the ever-changing healthcare industry. We thrive in an environment shaped by healthcare providers’ needs, patient and consumer demands, regulatory requirements, technological advances, and budget constraints. We believe that healthcare agencies need to be scalable and adaptable to a dynamic, modern marketplace.

We are a savvy, experienced, global healthcare agency offering a full range of marketing and advertising services across the pharmaceutical, biotech, diagnostic, and medical device industries. Our unique strategies and high-impact creative are proven to grow brands and drive market share. We provide personalized integrated solutions that span the entire healthcare continuum, reaching physicians, nurses, healthcare systems, administrators, insurers, patients, and caregivers.

REAL WORLD SUCCESS

TAKING ON EPIPEN®

Delivering a 600% jump in market share

UNLEASHING A BRAND

Capturing a leadership role in neurosurgery

A CHEMICAL REACTION

Attracting high-end customers

REDEFINING BRACCO

Creating a cohesive branding approach

“At Bracco, our business model is built around highly productive partnerships that drive our growth year after year. One of our valued partners is REALITYRx, Bracco’s marketing agency of record. REALITYRx has knowledge and insight into our business challenges and collaborates with our internal teams to create unique marketing solutions across our entire portfolio of products.” 

 

— Cosimo DePinto
Senior Vice President of Sales and Marketing
Bracco Diagnostics, Inc.

“If you don’t know where you’re going, any path will do.”

— Russell Bishop

“Reality is that which, when you stop believing in it, doesn’t go away.”

— Philip K. Dick

REAL WORLD SUCCESS

TAKING ON EPIPEN®

Delivering a 600% jump in market share

UNLEASHING A BRAND

Capturing a leadership role in neurosurgery

A CHEMICAL REACTION

Attracting high-end customers

REDEFINING BRACCO

Creating a cohesive branding approach

A FULL-SERVICE GLOBAL HEALTHCARE AGENCY

Offering the right dose of strategy, creative, and execution, connecting with target audiences, and delivering measurable ROI.

Strategic Substance

Creative Style 

Stunning Solutions

“Success always drives long-term relationships. That’s what makes RRx our go-to shop. They get it. They fit like a glove and their work keeps giving us the competitive advantage.” 

 

—Thomas Harrison
Marketing Director
Boehringer Labs

“Reality is that which, when you stop believing in it, doesn’t go away.”

— Philip K. Dick

“You can design and create, and build the most wonderful place in the world. But it takes people to make the dream a reality.”

— Walt Disney

OUR WORK DELIVERS ON YOUR BRAND’S PROMISE

Med Ad News: 2020

DuraSeal: "Seal to Heal" Stops CSF Leaks

CELSION Corporation: Launch of advanced oncology company

NEXO: Launch of a new contrast management system software

GENZYME: Awareness campaign for rare disease

“If you don’t know where you’re going, any path will do.”

— Russell Bishop

“Reality is that which, when you stop believing in it, doesn’t go away.”

— Philip K. Dick

“You can design and create, and build the most wonderful place in the world. But it takes people to make the dream a reality.”

— Walt Disney

REALITYRx INDUSTRY NEWS

Her Story Made Drug Advertising History

The real-life inspiration for Mad Men’s copywriter Peggy Olson, advertising legend Mary Wells Lawrence, revolutionized drug advertising with her agency’s unforgettable Alka Seltzer campaign. As founder and CEO of Wells Rich Greene (WRG), and a copywriter herself, her...

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Black Physicians Making History

Meet eight Black physicians whose contributions to medicine are helping improve health inequities for all Americans. Valerie Montgomery Rice, MD   Since becoming the first woman President and CEO of Morehouse School of Medicine (MSM) in 2014, Valerie Montgomery Rice,...

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CONNECT WITH US

Give us a call or email. We'd love to chat with you about bringing your dreams to REALITYRx.

WORK WITH US

28 World's Fair Drive
Somerset, NJ 08873