Healthcare Marketing News
Blood vs stool. A new colon cancer screening option may increase adherence.
Blood vs stool. A new colon cancer screening option may increase adherence.1,2 With colorectal cancer (also known as colon cancer) on the rise, the disease may soon be detected through a simple blood test.3 Colorectal cancer (CRC) is cancer of the colon and/or...
Her Story Made Drug Advertising History
The real-life inspiration for Mad Men’s copywriter Peggy Olson, advertising legend Mary Wells Lawrence, revolutionized drug advertising with her agency’s unforgettable Alka Seltzer campaign. As founder and CEO of Wells Rich Greene (WRG), and a copywriter herself, her...
Black Physicians Making History
Meet eight Black physicians whose contributions to medicine are helping improve health inequities for all Americans. Valerie Montgomery Rice, MD Since becoming the first woman President and CEO of Morehouse School of Medicine (MSM) in 2014, Valerie Montgomery Rice,...
The Promise of New Devices and Treatments for Diabetes
The prevalence of diabetes significantly increased in adults aged 18 years or older from 2001 to 2020. In fact, the Centers for Disease Control and Prevention (CDC) says that approximately 37.3 million Americans have diabetes—which is 11.3% of the US population—with...
Molecular Diagnostics for Breast Cancer
A New Era in Breast Cancer Care EmergesIn 1985, "National Breast Cancer Awareness Month" (NBCAM) was created as a collaborative campaign with the American Academy of Family Physicians, the AstraZeneca Healthcare Foundation, CancerCare, Inc., and other sponsors to...
Branding Both Sides of the Brain
Emotion is the Path to Marketing Success Marketers often work hard trying to understand the nuts and bolts of a client’s therapeutic or diagnostic product, providing the copy version of a schematic—part 1 is this and does that, part 2 is that and does this—but without...
The Health Care Costs of Extreme Heat
Heat Advisory: Health Care Costs for the Long, Hot Summers Ahead This summer, temperatures around most of the US have soared along with heat-related illnesses and their strain on the health care system. While many can escape to air-conditioned homes, offices, and...
Building Relationships, Building Brands
At REALITYRx, we are committed to our clients' success and pride ourselves on balancing 5 essential pillars of professionalism. I. Growth This year REALITYRx celebrated our 15th anniversary! We’re thrilled to be thriving in an industry that can at...
Why AI-Generated Advertising Should Come With a Warning Label
Lately, it seems every article about healthcare discusses the potential of artificial intelligence (AI). Despite the buzz that “AI is the future of healthcare,” the pharma industry has been relatively slow to adopt AI—for good reasons. Artificial intelligence is aptly...
Healthcare News
Predicting CIP in Advanced NSCLC Patients Using CT Quantification of Preexisting Lung GGO
The following is a summary of “Quantification of preexisting lung ground glass opacities on CT for predicting checkpoint inhibitor pneumonitis in advanced non-small cell lung cancer patients,” published in the February 2024 issue of Oncology by Wang et al. Immune...
Correlation of Thyroid Hormone Levels with PEC Maturation in Type 1 Diabetes Patients
The following is a summary of “Thyroid Hormone Levels Correlate With the Maturation of Implanted Pancreatic Endoderm Cells in Patients With Type 1 Diabetes,” published in the February 2024 issue of Endocrinology by Ramzy, et al. Pancreatic endoderm cells (PECs)...
Insights into the Classification, Outcomes, and Biomarkers of Conjunctival Melanoma
The following is a summary of “Conjunctival melanoma: Insights into classification, outcomes, and biomarkers,” published in the February 2024 issue of Dermatology by Shields, et al. For a study, researchers sought to provide a comprehensive understanding of...
Pathogenic Mechanism Reveals NETs Drive ?Np63+ Basal Cell Hyperplasia in CRS
The following is a summary of “Neutrophil extracellular traps promote ?Np63+ basal cell hyperplasia in chronic rhinosinusitis,” published in the March 2024 issue of Allergy & Immunology by Lim, et al. Neutrophil extracellular traps (NETs) are observed in chronic...
Optimizing Gram-Positive BSI Treatment: Dalbavancin Sequential Therapy
The following is a summary of “Dalbavancin sequential therapy for Gram-Positive bloodstream infection: A multicenter observational study,” published in March 2024 issue of Infectious Disease by Rebold et al. Long-acting lipoglycopeptides, like dalbavancin, can...
Real-World Assessment of the Diagnostic Precision of AI Screening for Diabetic Retinopathy
The following is a summary of “Diagnostic accuracy of artificial intelligence based automated diabetic retinopathy screening in real-world settings: a systematic review and meta-analysis,” published in the March 2024 issue of Ophthalmology by Joseph et al. Researchers...
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