Healthcare Corporate Branding

Over the past eight plus years, REALITYRx has developed a robust portfolio of work in numerous areas within healthcare. Few agencies offer the diversity and experience in corporate franchise brand building, product launches and digital solutions: web, apps, IVAs, and patient / physician engagement. Our clients work directly with our accomplished senior leadership team which provides consistency and input for the brands.

Our work reflects our commitment to understanding our client’s business, the audience, the brand, and the story that will provoke thought and mold perceptions. Work that blends crisp, clean graphics with clear, compelling content to stand out and rise above the noise and make a lasting impression. Our work, ultimately, inspires action and moves our client’s business forward.


Healthcare Corporate / Franchise Brand Building

Franchise branding builds connections between your brands and separates a company’s offerings from its competitors. Added value such as research, production, service, and education are game changers that can create loyalty to product brands in markets that may be crowded or commoditized. How does it all come together? At REALITYRx, we are franchise brand specialists who help define a clear path.

BRACCO Diagnostics

A solutions shift to communication comes to life with this corporate relaunch

BAXTER Anesthesiology

Fighting generic encroachment with a franchise approach

INNOSPEC Personal Care

Connecting to the health and beauty market through a dynamic campaign

CELSION Corporation

Launch acquisition of advanced oncology company to investment community


Healthcare Product Brand Launch

Brand leadership has never been more important or more challenging for health systems. The industry is undergoing significant change, and competitive pressures are intensifying. A brand needs to find proactive, focused, and purposeful approaches to competitive differentiation. How does a brand come to play a valued role in the lives of patients, employees, and physicians? At REALITYRx, our senior team has successfully launched brands in most healthcare categories, from billion dollar to specialty.

NEXO

Launch of a new contrast management system software

AFFINITY

NuTech fresh amniotic tissue allografts rise to a new level with Affinity

CUSA Clarity

Branding the CUSA Clarity with Tough Tissue Technology


Digital Solutions: Web, Apps, IVAs

Let’s be real; this is how healthcare communicates today. At REALITYRx, we develop digital strategies that are defined by our client’s goals and help achieve them. At the core is content. Content that engages, initiates memorable interactions, strengthens brand identities, and expands relationships. We deploy Websites, Mobile, Apps, and Sales Force IVAs that utilize advanced SEO, User Experience, Smart Technology, Content Management Systems, and intuitive design that speak to physicians and patients.

repDNA

The advanced, affordable, all-inclusive eDetailing system

CELGENE

Patient apps: The forefront of disease management

BRACCO

Expandable, trackable, multi-brand IVA sales app

SANCUSO

KOLs articulate the effective prevention of CINV with Sancuso


Patient / Physician Engagement

Create a more meaningful connection with patients and physicians. The reality is, engagement is a process. We know how to start it and how to drive it. We keep our customers close to us by pinpointing what’s important to them, addressing their needs in a user-friendly fashion, and following through, wherever they are and whenever they can be reached. We always remain focused on relationships—whether it’s with our clients or their customers.

WinRho SDF

Pediatric leave-behind educates families on rare disease

GENZYME

Pompe awareness campaign expands physician understanding of rare disease

Chapin Aesthetics

Expanding and redefining a top dermatologist’s practice through a comprehensive, user-friendly site

CATALYST

Launching goodwill with FIRDAPSE® Expanded Access Program

Over the past eight plus years, REALITYRx has developed a robust portfolio of work in numerous areas within healthcare. Few agencies offer the diversity and experience in corporate franchise brand building, product launches and digital solutions: web, apps, IVAs, and patient / physician engagement. Our clients work directly with our accomplished senior leadership team which provides consistency and input for the brands.

Our work reflects our commitment to understanding our client’s business, the audience, the brand, and the story that will provoke thought and mold perceptions. Work that blends crisp, clean graphics with clear, compelling content to stand out and rise above the noise and make a lasting impression. Our work, ultimately, inspires action and moves our client’s business forward.


Healthcare Corporate / Franchise Brand Building

Franchise branding builds connections between your brands and separates a company’s offerings from its competitors. Added value such as research, production, service, and education are game changers that can create loyalty to product brands in markets that may be crowded or commoditized. How does it all come together? At REALITYRx, we are franchise brand specialists who help define a clear path.

BRACCO Diagnostics

A solutions shift to communication comes to life with this corporate relaunch

BAXTER Anesthesiology

Fighting generic encroachment with a franchise approach

INNOSPEC Personal Care

Connecting to the health and beauty market through a dynamic campaign

CELSION Corporation

Launch acquisition of advanced oncology company to investment community


Healthcare Product Brand Launch

Brand leadership has never been more important or more challenging for health systems. The industry is undergoing significant change, and competitive pressures are intensifying. A brand needs to find proactive, focused, and purposeful approaches to competitive differentiation. How does a brand come to play a valued role in the lives of patients, employees, and physicians? At REALITYRx, our senior team has successfully launched brands in most healthcare categories, from billion dollar to specialty.

NEXO

Launch of a new contrast management system software

CUSA Clarity

Branding the CUSA Clarity with Tough Tissue Technology

AFFINITY

NuTech fresh amniotic tissue allografts rise to a new level with Affinity


Digital Solutions: Web, Apps, IVAs

Let’s be real; this is how healthcare communicates today. At REALITYRx, we develop digital strategies that are defined by our client’s goals and help achieve them. At the core is content. Content that engages, initiates memorable interactions, strengthens brand identities, and expands relationships. We deploy Websites, Mobile, Apps, and Sales Force IVAs that utilize advanced SEO, User Experience, Smart Technology, Content Management Systems, and intuitive design that speak to physicians and patients.

repDNA

The advanced, affordable, all-inclusive eDetailing system

CELGENE

Patient apps: The forefront of disease management

BRACCO

Expandable, trackable, multi-brand IVA sales app

SANCUSO

KOLs articulate the effective prevention of CINV with Sancuso


Patient / Physician Engagement

Create a more meaningful connection with patients and physicians. The reality is, engagement is a process. We know how to start it and how to drive it. We keep our customers close to us by pinpointing what’s important to them, addressing their needs in a user-friendly fashion, and following through, wherever they are and whenever they can be reached. We always remain focused on relationships—whether it’s with our clients or their customers.

WinRho SDF

Pediatric leave-behind educates families on rare disease

GENZYME

Pompe awareness campaign expands physician understanding of rare disease

Chapin Aesthetics

Expanding and redefining a top dermatologist’s practice through a comprehensive, user-friendly site

CATALYST

Launching goodwill with FIRDAPSE® Expanded Access Program


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